Your Guide to Smarter Research Starts Here

Discover practical tips, in-depth analysis, and real-world strategies to streamline your research process and deliver exceptional user experiences.

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Market Research

Top 10 Customer Journey Mapping Tools For Market Research in 2024

Explore the top 10 tools in 2024 to understand customer journeys while conducting market research.

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Technology

Generative AI and its Use in Consumer Research

Ever wondered how Generative AI fits in within the research space? Read on to find its potential in the consumer research industry.

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For Marketing & Research Teams

All You Need to Know About Interval Data: Examples, Variables, & Analysis

Understand how interval data provides precise numerical measurements, enabling quantitative analysis and statistical comparison in research.

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For Marketing & Research Teams

How to Use Narrative Analysis in Research

Find the advantages of using narrative analysis and how this method can help you enrich your research insights.

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For Marketing & Research Teams

A Guide to Asking the Right Focus Group Questions

Moderated discussions with multiple participants to gather diverse opinions on a topic.

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For Product & Research Teams

From Idea to Impact: Demystifying the Process of New Product Development

What are the stages to be undertaken during a new product development? Read all about it here.

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For Product & Research Teams

How to Conduct Agile UX Research?

Navigating the Agile landscape: A comprehensive guide to conducting Agile UX Research with AI-powered research platforms

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For Product & Research Teams

How Chief Product Officers Leverage User Research for Business Success

Understand the changing role of Chief Product Officers and how they should respond to evolving customer needs with user research.

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For Product & Research Teams

Top 10 Tree Testing Tools

This blog will help you pick the best tree testing tool for you that can be utilized to identify usability issues in the website or app navigation.

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For Product & Research Teams

Top 10 UX Design Trends

What are some of the top UX design trends that will be at the forefront in 2024? Read on to find out.

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For Marketing & Research Teams

From Vision to Execution: The Essential Role of Brand Strategists in Building Strong Brands

Brand strategists help to shape the identity, perception, and market positioning of a brand. Here’s everything you need to know about them.

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For Marketing & Research Teams

Conducting a Descriptive Research Design for Consumer Research

Discover the advantages of descriptive market research and why you should implement it to create an impact within your industry domain.

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For Product & Research Teams

How to Conduct an Effective Heuristic Evaluation?

Unlocking UX Excellence: A Comprehensive Exploration of Heuristic Evaluation for Enhanced User Experience in the Digital Landscape

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For Marketing & Research Teams

Step-By-Step Guide to Customer Journey Mapping

Explore the guide to customer journey mapping, offering insights, examples, and tools. Read more to optimize your customer interactions & boost brand loyalty.

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For Product & Research Teams

Top 15 A/B Testing Tools You Should Know About

A/B testing is a great way to compare two versions and find out which works better. Here are the top A/B testing tools 15 tools you should consider.

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Industry Bytes

How to Conduct Telecommunications Market Research?

Are you feeling lost in the ever-changing telecom market? This blog will help you understand the benefits of telecommunications market research and guide you in conducting one.

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For Product & Research Teams

The Ultimate Moodboard Guide for UI/UX Designers

This guide provides comprehensive information about moodboards for UI/UX designers, including their definition, purpose, and how to create them.

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Industry Bytes

Financial Market Research- Challenges and Way Ahead

Explore financial services market research, challenges, and its transformation over the years with this blog.

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For Marketing & Research Teams

Questionnaire Guide: Definition, Types, and How to Design

This blog aims to help readers master the art of questionnaire development by providing detailed explanations, examples, and tips.

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For Marketing & Research Teams

The Art of CPG Packaging: Trends, Innovations, and Best Practices

Delve into the world of CPG packaging and discover design strategies that drive consumer engagement and brand loyalty.

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Competitor Analysis

Hotjar Alternative

Here’s everything you want to know about Qatalyst, your best user research alternative for Hotjar.

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For Product & Research Teams

Affinity Mapping: How to Use It for UX Research?

Read the blog to learn how UX researchers use affinity mapping to handle qualitative data for product design decisions.

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For Marketing & Research Teams

Kung Fu Panda 4 Trailer: Insights from Decode Platform Survey

While everyone waits for the fluffiest and clumsiest panda to be back on the big screen, let us look at what Decode platform test findings have to say about the new trailer.

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Industry Bytes

Crafting Seamless Player Experiences: The Fusion of Game Design and UX

Discover how incorporating tester insights and UX principles can revolutionize video game design, creating immersive and engaging player experiences.

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For Marketing & Research Teams

Top 10 Consumer Insights Tools For Market Research

Stay ahead with the top 10 consumer insights tools for market research in 2024 to boost customer experience.

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For Product & Research Teams

What Is the Role of a Product Manager?

Product managers are the architects behind some of the most successful and intuitive products in the market. Here’s what you need to know about them.

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Competitor Analysis

Dovetail Alternative

Meet Decode, your best alternative to Dovetail to create a solution for all your consumer research needs.

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Industry Bytes

Advertising Market Research: The Secret to Successful Ads

Understand the do’s and don’t’s of ad content and find the secret to creating successful ad campaigns with this article.

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For Product & Research Teams

10 Gestalt Principles UX Designers Must Know to Create Effective Designs

Explore Gestalt Principles: How does our brain perceive design? Learn how psychology shapes visual perception and enhances user experience.

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Market Research

Market Research Platform vs. Agency

Navigating the market research landscape: compare platforms and agencies for your research, best tools, and strategies for informed decisions.

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