Your Guide to Smarter Research Starts Here

Discover practical tips, in-depth analysis, and real-world strategies to streamline your research process and deliver exceptional user experiences.

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For Marketing & Research Teams

What is Correlational Research?

Can correlations unveil true cause and effect? Read on to learn about correlational research and how to conduct it.

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For Product & Research Teams

What is Product Testing? Importance, Types, and Tips

Curious about the magic behind successful product launches? Find out the secrets that lay the foundation for product excellence by exploring product testing and user feedback.

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Technology

The Future of Branding: Personalized Experiences Powered by Insights AI

Unlock Growth with Personalized Experiences – The Insights AI Revolution in Branding

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Technology

How Can Insights AI Help Inform Better Product Design?

A good product design can delight users and turn them into loyal customers. Here's how Insights AI can help brands do that.

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Competitor Analysis

Why Should You Choose Qatalyst over UserTesting?

Discover why Qatalyst is the superior choice over UserTesting for your UX research needs

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Competitor Analysis

Maze Alternative

Meet Qatalyst, your best Maze alternative when it comes to user research.

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Industry Bytes

Insights AI in CPG

Insights AI can do wonders for any CPG brand. Learn all about Insights AI in CPG, with this article!

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Industry Bytes

Why Should You Invest in User Research for OTT Platforms?

Unlock the potential of your user research for the OTT platform. Discover valuable insights, enhance user experience, and drive engagement, ensuring an unbeatable edge in the market.

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Industry Bytes

The Importance of User Journey Mapping in the BFSI Sector

Conducting user journey mapping for banking app and websites can help you understand user behavior, their pain points, and ultimately help you create an overall smoother experience. Here's what you should know about it.

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For Product & Research Teams

Utilizing SWOT Analysis to Improve User Research

Learn how to leverage strengths, address weaknesses, seize opportunities, and tackle threats to create user experiences that stand out in the digital landscape. Ready to elevate your UX game? Read on and discover the secrets to aligning design seamlessly with organizational goals!

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Technology

AI-Powered Insights for Survey Analysis

Ever wondered why survey analysis feels like decoding a puzzle? Discover how AI-powered insights simplify complex surveys and make their analysis a breeze!

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Industry Bytes

Insights AI in Healthcare

Insights AI has massive potential to take the healthcare industry to the next level. Learn more about the role of Insights AI in healthcare, with this article!

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Industry Bytes

How is Insights AI Reshaping Consumer Insights for the Media and Entertainment Industry?

Discover the Media and Entertainment industry revolution as Insights AI transforms consumer insights, content creation, and audience engagement.

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Competitor Analysis

Liveminds Alternative

Embrace the Insights AI revolution: Meet Decode, your innovative solution for consumer insights, offering a compelling alternative to Liveminds.

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Competitor Analysis

Userlytics Alternative

Meet Qatalyst, your best Userlytics alternative when it comes to user research

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Competitor Analysis

Toluna Start Alternative

Embrace the Insights AI revolution: Introducing Decode, your Toluna Start alternative for consumer insights

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Technology

How Can Gen AI Revolutionize The Way You Do User Research?

In the world of user research, it's essential to know what users like and how they behave. Read on to understand how generative AI and its technology trends can change how we conduct user research.

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Competitor Analysis

Qualtrics Alternative

Embrace the Insights AI revolution: Meet Decode, your innovative solution for consumer insights, offering a compelling alternative to Qualtrics.

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For Product & Research Teams

Improving Product Design Through Emotion-Centered UX Research

The secret sauce to product design isn't just in sleek aesthetics or seamless functionality but in how it connects to human emotions. Explore how emotion-centered UX research creates experiences that resonate deeply, fostering not just usability but an enduring connection with users.

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For Product & Research Teams

Top User Research Tools You Should Know About

Want to conduct user research online? Here are a few tools that can help you in the process.

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Technology

Elevate Your User Interviews with Insights AI

User interviews are excellent for grasping how users see your product, but analyzing insights can be tough and take up a lot of time. Read on to learn how to turn the information you gather through conversations into useful insights with Insights AI.

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Competitor Analysis

Quantilope Alternative

Embrace the Insights AI revolution: Introducing Decode, your Quantilope alternative for consumer insights.

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For Product & Research Teams

The Importance of Mystery Shoppers in User Research

If you have a product of your own, you must have wondered what being on the other side of the table in place of your customer would feel like. You can do that and more with the help of a mystery shopper. Read on to know who they are and how they work in user research.

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Technology

How to Harness Consumer Data with Insights AI?

In the age of digital transformation, Insights AI stands out as a source of innovation in understanding consumers. Learn how combining Emotion AI, Behavior AI, and Generative AI can help you better understand your business’s target audience.

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For Product & Research Teams

Navigating the Attention Economy Through UX Research

Cracking the code of the attention economy is the key to keep to users coming back for more. Here's all you need to know to ace it.

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Technology

Understanding Insights AI in the Attention Economy

With Google’s Cookie Crumble and the decreasing attention span of consumers, there is a need for better ways of understanding and tracking consumer needs and preferences. Read on to understand how brands are navigating evolving market needs through Insights AI technologies.

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Technology

Building User Trust Through AI-Driven UX Research

AI is changing how we do UX research, helping designers better understand what users do, like, and need. Read on to learn how AI would speed up your UX research process.

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Technology

How Generative AI Is Transforming Consumer Research Focus Groups

How often have you made changes to your consumer research Focus Group Discussions? If this is something you have yet to consider, read on to find how Generative AI is bringing about a shift in consumer research and within qualitative research processes like Focus Group Discussions.

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For Marketing & Research Teams

Measuring the Real Impact: Test and Improve Your TikTok Views Before You Share

Are you concerned that your TikTok videos might not have high views and likes? Have you been sharing your TikToks, assuming they'll be engaging? Continue reading to discover how to test your TikTok content and improve your chances of getting high TikTok views.

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Industry Bytes

Enhancing User Experience in Healthcare: Unlocking the Digital Front Door

The digital health door is a revolutionary gateway that can reshape healthcare access. Here's everything you need to know about it.

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