Your Guide to Smarter Research Starts Here

Discover practical tips, in-depth analysis, and real-world strategies to streamline your research process and deliver exceptional user experiences.

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For Marketing & Research Teams

How to Create a Survey Online

Online surveys are the most versatile consumer research methods. Learn how you can create them with these actionable tips!

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Market Research

Measuring Success: KPIs for CX and UX

In the free market where competition is fierce and there’s an alternative for everything, experience is what sets brands apart. Measure your CX and UX KPIs to stay ahead of competition

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For Product & Research Teams

Creating an Effective Landing Page UX

Increase your chances of sales by utilizing one of the most powerful tools for increasing conversions or traffic- your landing page. Learn the importance of having a good landing page UX and how to enhance it through this article.

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For Marketing & Research Teams

The Voice of the Customer (VoC) Survey: A Guide to Understanding Your Customers

Using a Voice of the Customer survey can help you better understand your customers' needs and preferences. Here's everything you should know about it.

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For Product & Research Teams

Survey vs. Questionnaire | Definition, Examples and Difference

If you think surveys and questionnaires are the same, you are not alone! Learn all about their similarities, differences and much more, with this article.

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For Product & Research Teams

Preference Testing in UX Research: What You Need to Know

Preference testing can help you understand your users' preferences, like, and dislikes. Here's all you need to know about it..

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For Marketing & Research Teams

Types of Sampling Biases (And How to Avoid Them)

Sampling biases in consumer research can derail all your hard work if left unchecked. Here are some types of sampling biases you need to be aware of.

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For Product & Research Teams

Exploring Qualitative Research Tools for Consumer Insights

Qualitative research often complements quantitative research to give a comprehensive picture of user behaviour. In this article, learn about qualitative research tools and their roles in consumer research.

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For Marketing & Research Teams

Sure-Shot Ways to Increase Survey Participation

Survey participation is an essential metric to measure identify problem areas, get insightful data and make decisions confidently. Learn how you can increase your consumer and employee survey participation with this article!

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For Product & Research Teams

Web 3.0 Product Planning: How Qatalyst Enhances Innovation and Efficiency

The article talks about the challenges facing product planning process when developing Web 3.0 products and the importance of tuning in to what users want.

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Industry Bytes

Influencing Change: How Consumer Behavior Drives Sustainable Fashion Market Trend

The sustainable fashion market is fiercely competitive, particularly in e-commerce, making it one of the world's most competitive industries, supported by extensive fashion market research.

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For Product & Research Teams

Everything You Need to Know About Click Tracking in UX Research

Click tracking can help you understand user behavior by gaining a real-time window into their actions and preferences. Here’s how

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For Product & Research Teams

Market Validation: How to Maximize Your Reach

Not sure if your new product and designs are going to take off? In this article, we will explore how new product, designs or updates can be successful through market validation strategies.

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For Product & Research Teams

Mastering Website Testing | The Ultimate Guide

Website testing is the ultimate way to ensure high conversion rates and enhanced user experience. Learn how to master website testing with this article!

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Technology

How To Use AI in Research | Examples, Tips, Best Practices

With the advancement in technology, traditional research methods have become obsolete. Using AI is the best way to ensure your research is relevant. Learn how to use AI to get actionable research insights, with this article!

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Market Research

What Are the Benefits of Conducting Market Research?

Conducting market research can benefit marketing and product teams, as well as end users. Here's how!

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Templates

Content Testing Template

Test any content that might appear across your website or app with this content testing template guide.

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For Product & Research Teams

Five-Second Test Template

Quickly gather user impressions and feedback within a short timeframe.

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For Product & Research Teams

A Comprehensive Guide to Card Sorting

Conducting card sorting can help you validate the information architecture of your app/website. Here's how you can do it.

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Market Research

Top 27 Market Research Tools

Discover the Top 27 Market Research Tools for Comprehensive Data Analysis and Strategic Decision-Making.

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For Marketing & Research Teams

How to Create Engaging Reports with Data Visualization

Data visualization makes complex data and information into easily consumable and visually pleasing formats. Learn How to create engaging reports and presentations using dataviz, with this article!

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For Marketing & Research Teams

9 Ways to Create a Collaborative Research Environment

A collaborative research environment is essential for driving growth and fostering innovation. Here are 9 ways you can make your research more collaborative and effective!

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For Product & Research Teams

UX Content Testing: Unlocking the Potential of Your Content

Conducting content testing can help you optimize the clarity of your website/app. Read on to know more about why you should prioritize it.

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For Product & Research Teams

Product Designer vs UX Designer: Unravelling Distinctions in Integrated Research

Confused about the role of Product designers and UX designers? Learn about their similarities and difference in product development and user research.

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For Product & Research Teams

How to Create a Successful Mobile First Design

By having a mobile-first design, you can avoid user drop-offs and enhance the user’s experience. But still wondering how to get started? Get all the best practices that matter in this article!

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For Product & Research Teams

The Pitfalls of Poorly Designed UX Products: How to Avoid Them

Poorly designed products can lead to subpar user experiences and lead to user dropoff. Here's how you can avoid it.

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Industry Bytes

Innovative CSAT Surveys for FMCG Brands

In this article, we shall look at innovative ways to ensure consumers give the right feedback, helping brands evolve and stay ahead of the competition.

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For Product & Research Teams

User Flows for UX Design: Do You Really Need It?

User flows lay the foundation for an impactful, engaging and user-friendly UX design. But still confused whether you really need it? Learn all about user flows with this article!

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For Product & Research Teams

The UX Design Process: How to Create Products and Services that Delight Your Users

A great UX design process can transform a good product into an exceptional one. Read on to understand how you can use this to create exceptional products for your users.

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For Product & Research Teams

The Impact of User Research on Website Structure

Confused about building or managing your website? Learn about Website Structures and how User Research can be used to build an impactful website.

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